that’s why her hair’s so big. it’s full of insight.
IT ALL STARTS WITH AN IDEA
✦
IT ALL STARTS WITH AN IDEA ✦
CREATIVE / sTRATEGIST / STORYTELLER / social listener / PROBLEM SOLVER / PITCH WINNER
A YEAR AGO I WAS WINNING NEW BUSINESS FOR BRAZEN (PR WEEK’S BEST AGENCY OUTSIDE OF LONDON 2023*)
AS THE AGENCY’S FIRST & ONLY DEDICATED CREATIVE, I HELPED ACHIEVE AN ALMOST 80% NEW BIZ PITCH WIN RATE IN MY FIRST YEAR
WINS INCLUDED SUDOCREM, ABBOTT LYON, MANCHESTER AIRPORT, KENJI, TATE & LYLE, PETS CHOICE AND THE WORKS — TO NAME A FEW
BUT THEN I GOT INVITED TO A 15-MINUTE MEETING WITH OLIVIA FROM HR
SINCE THEN I’VE BEEN PERSONAL TRAINING AT MANCHESTER’S FRONTLINE FIT PERFORMANCE CENTRE — A ROLE THAT TAUGHT ME EVEN MORE ABOUT PEOPLE, MOTIVATION, IDENTITY AND HUMAN BEHAVIOUR
BUT NOTHING GETS MY HEART RACING QUITE LIKE UNCOVERING AN AUDIENCE’S REAL WHY, BRINGING IDEAS TO A TABLE OR DEVELOPING THE KIND OF INSIGHT THAT MAKES A CLIENT’S FACE LIGHT UP
SO HERE I AM PUTTING MYSELF BACK OUT THERE AS A CREATIVE STRATEGIST
SCROLL FOR SOME THINKING
#uncoveredbysudocrem
sudocrem goes social
Challenge: Deliver brand growth for Sudocrem by educating and re-engaging lapsed users (not mums) around Sudocrem’s versatility, while still engaging their loyal core audience (mums).
Four months into my role as a Junior Creative, I fought hard to convince my Creative, Strategy and Managing Directors to pitch a strategy that took this risk-adverse brand into two unexplored territories — acne and social media.
My idea, to uncover how people really feel about their skin conditions in raw, unfiltered content, won us a highly competitive three year retainer for this beloved British brand.
200+ media hits
248+ ots engagement
12m+ social impressions
#pOTATOPOWER for nanna tate
Nearly half of Brits believe potatoes cause weight gain. The versitle, delicious veg has been demonized for years…
To challenge this outdated perception we created the UK’s first potato-powered workout to position the misunderstood carb as a modern day superfood; driving fame for new potato brand Nanna Tate.
Client
The Atlas Project
Year
01/01/0001
Year
01/01/0001
Client
The Echo Project
i promise i’m not power hungry…
Challenge: Build brand awareness of Butlin’s Big Weekenders – action-packed weekend getaways that encourage guests to dress up, let their hair down and make lifelong memories with friends.
Idea: Find the UK’s most miserable city and use the power of fancy dress to cheer residents up. (2/10 would recommend Stoke on Trent).
181 HITS
✳︎
1,522 ENGAGEMENTS
✳︎
165,543 IMPRESSIONS
✳︎
164 LINK CLICKS
✳︎
46.5m OTS
*
149 STICKER TAPS
181 HITS ✳︎ 1,522 ENGAGEMENTS ✳︎ 165,543 IMPRESSIONS ✳︎ 164 LINK CLICKS ✳︎ 46.5m OTS * 149 STICKER TAPS
i’m hungry… FOR thin & crispy ristorante
Dr. Oetker wanted to drive awareness and excitement for their Ristorante thin & crispy frozen pizza with a summer experiential stunt. They also wanted to shout about their new ‘Taste of Italy’ branding.
Introducing… baggage pizza reclaim. Based on the insight that post holiday cooking fills Brits with sheer dread, I loaded Liverpool John Lennon Airport’s arrivals baggage carousels with free pizza - helping holidaymakers returning from the Italian Riviera taste Italy just one meal longer. With unprecedented travel disruption dominating the news agenda at the time, the story really flew.
5 NATIONAL HITS
✳︎
25m CONSUMERS REACHED
✳︎
94% WEB COVERAGE LINKED TO REBRANDED WEB PAGE
✳︎
100% OF HITS FEATURED BRAND ASSESTS AND QUOTE ON REBRAND
✳︎
400 FAMILIES TOOK HOME PIZZA
5 NATIONAL HITS ✳︎ 25m CONSUMERS REACHED ✳︎ 94% WEB COVERAGE LINKED TO REBRANDED WEB PAGE ✳︎ 100% OF HITS FEATURED BRAND ASSESTS AND QUOTE ON REBRAND ✳︎ 400 FAMILIES TOOK HOME PIZZA
london finds joy with kenji
Challenge: Quirky Asian store Kenji challenged Brazen to drive fame and football for their store opening in Westfield London..
Insight: The Japanese cultural phenomenon of “kawaii”' is proven to have calming, healing effects.
Idea: Turn one of the most
2 RETAIL TRADE EXCLUSIVES
✳︎
549,270 INFLUENCER REACH
✳︎
18 INFLUENCERS ATTENDED
✳︎
3,591,092 TOTAL REACH
✳︎
8 TRADE COVERAGE HITS
*
11 COVERAGE HITS
*
2 RETAIL TRADE EXCLUSIVES ✳︎ 549,270 INFLUENCER REACH ✳︎ 18 INFLUENCERS ATTENDED ✳︎ 3,591,092 TOTAL REACH ✳︎ 8 TRADE COVERAGE HITS * 11 COVERAGE HITS *
Saatchi & Saatchi Creative Placement
BRIEF IN BRIEF: USE A TIKTOK TREND TO BRING TO LIFE EE’S PROPOSITION “COUNT ON EE”
saatchi & saatchi creative placement
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
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VISA - COPY
At Saatchi & Saatchi, I wrote some copy for Visa’s safe pay promise. My three audiences were Health, Beauty & Gaming.